Back to blogMove your business up the digital curve
It is a well known fact that customers are going digital in all their walks of life. They want everything in their fingertips today a.k.a. Smartphone. That said, it stands as a challenge/opportunity for businesses to tap or get trapped in this behavioural change. Businesses in some ways are forced to change their way of running their business and relook at their model of operation. Though the product and offerings remain the same, executing and means of providing to customers changes all odds for the business to succeed well or partially succeed.
Customer Behaviour
This has been probably the biggest topic of research in businesses. Most of the analytics firms survive because of their offerings in the customer behaviour analysis across domains. In these, there is one common thread we should observe, Customer behaviour becomes a habit if it makes way of engaging with you better. Let’s explain this with an example. In the 80’s & 90’s there were credit cards and ATMs in the west. ATM’s came in the 90’s to the developing nations. Now, if we need to withdraw money from our account we don’t go to the bank instead we go to the ATM to withdraw. Do you realize the change?. Customer behaviour changed because they saw a clear benefit in doing the latter. It save's time, effort, it’s convenient and most importantly it gets their job done without a human element to it (or digital). Similarly, once a digital experience is provided it’s unlikely that a customer will go backwards in terms of their way of doing business with you. Going digital makes the customer journey simple, quick and interaction free. So as a business you do business even when you are with your family or unwell. The business grows independent of your time invested. Mundane jobs get automated and allows for more time for you to develop and scale the business.
24/7/365 is the available opportunity
There is a famous quote from Warren Buffet that reads “If your business cannot earn when you are sleeping you are missing ⅓’d of your business opportunity. It means that when the business is dependent on you as the owner, it becomes limiting to your business growth. The business has to scale regardless of your presence as an owner/CEO. One smart way of doing it is going digital completely. It comes with large benefits as it allows you to scale easily, create a brand to the customer, makes easy customer engagement and most importantly does not require you to grow the business. Thus, going completely digital is the smart way to grow your business.
The power of Digital
It is clear by now that digital is the way to grow the business. That said, it’s important to understand the power which going digital gives you. Going digital gives the control at your fingertips to attract and grow customer quickly. Not only does it propel your business to the next level it also allows for growth to cross the boundary. With customer details, tastes & preferences, past purchasing behaviour, communication and tools all available digitally, it makes it easy to engage with customers as well. This is the prime reason why it’s important to go completely digital and choose the right platform to adopt. The right platform can be the difference in making or breaking your business. While choosing it’s important you keep in mind that your business exists because of your customers, so keep their experience and interest at the centre while deciding to go with any platform.
If you are looking to scale your business digitally then Sporfy is the right solution for you.
Sporfy Studio cloud provides all the experiences on your own brand. With a great product and features that create a wholesome experience, it’s the ideal fit to your journey of growth. All these small stitches make it unique thereby elevating your brand.
To know more click here to get an idea of how it could be a game changer for your business.
