Back to blogWhy is it important to have an online brand creation for your tournaments
Gone are the days when tournaments are run manually. Even today there are tournaments which happen across a city and often people who stay in the same vicinity don’t know the details of it. With smartphones becoming cheaper by the day and more disposable income with the average middle class Indian & internet bandwidth getting cheaper, digitalisation and online is catching up fast. Like the IPL where the online Fan base is 100 times more than that of the physical fan base in the stadium. It’s quickly catching up in the amateur space as well. More organisers, teams and players want to have an online presence and identity. They also want to track the progress online and be able to create a virtual fan base for their tournaments.
Today’s tournament organisers have a very challenging task. Often they are stuck between multiple schedules for games across different locations. On one side they have to plan their support staff for the tournaments and simultaneously they have to communicate with teams participating. There is so much that goes on in terms of logistics, payments, awards, support staff, locations, teams, fan engagement, scheduling it often becomes virtually very stressful and last minute. It is because most of these factors are not in control of the organiser. the number of calls keeps increasing by the day, there is a lot of back and forth communication, tracking payments becomes a laborious task, multiple threads between the teams, support staff & suppliers. Matches are scheduled at the last minute as teams keep asking for updates on their standings and performance from time to time. So overall it becomes very laborious by manual mode of operation and without any fan engagement.
Sporfy sport cloud is the best online tournament management software for tournament organiser. It offers a platform where the tournament organiser on their own brand can take their tournaments online with a complete digital presence. With online bookings for tournaments the organizers are able to market their brand in a way that elevates their brand name and creates a deep impact with their customers. So in a nutshell they move the needle higher in terms of online payments, customer experience, fan following and online presence. Tournament organisers now can build a solid fan following online and are able to tap into a new set of customers. Sporfy Sport cloud digitalizes the organisers experience thereby organizers being able to smoothen their operations and create unique experiences.
Sporfy sport cloud gives an international reach to local tournaments. With the website & apps provided to the organiser with booking capabilities they are able to take their tournaments to a global audience. They are able to create a solid brand digitally for them thereby creating more value for their end customers. Thanks to the online following feature at any given point of time everybody can see how many people are following any game or tournament realtime. So it’s an international reach to an organiser based in a small location.
To know more click here to get an idea of how it could be a game changer for your tournaments.
