Why you need to get rid of paper and go digital completely

For many tournament organizers, the registering process still involves paper. A new team approaches and a staff member send them an email /hands over a form for them to fill and sign. Later, the staff member spends time to input the information into the system including player details etc. This becomes a cyclic process and lot's of valuable time lost for the staff or the organizer. Even if you don’t use much or any paper, you may spend considerable time asking teams to dictate their basic information for entry into the system aka paper. This can absolutely be made smarter, don’t you think?

The problems with dependency on paper

Paper or manual data enrollment presents several problems. For customers, paper processes are synonymous with an out-of-date and non-engaging customer experience. It is negative marketing and may also create bottlenecks within your business as clients may think of too much friction between you and them to do business. For you there are increased costs associated with hiring staff to manually enter information. In short, it’s not forward looking for your business.

Going totally digital has large benefits

Going paperless has some large benefits. Right from creating the tournament, opening it for online bookings, adding teams to players, scoring the games, generating automatic standings, creating a fan following. All done with a touch of a few buttons and in minutes makes for a big change. Sporfy sport cloud offers all these tools as part of their product and makes your digital journey enjoyable and easy. This also leads to improved data capture, including email and phone which are critical for marketing purposes. Arguably the one most important reason is, a tech-forward approach to customer registration & customer experience would signal a professionally managed business.

The elegance of simplifying customer experience

There are 100 times more digital content getting generated everyday than print content. Did you wonder why? People want everything available in their fingertips aka smartphones. So, needless to say there is growing popularity for digital content creation and adoption. Now, as mentioned above going digital has it’s benefits however the single most important thing is it eases the customer experience. It gives the control back to the customer to choose and decide. Right from booking, to tournament experience and stats. Overall, it’s arguably a smarter way of rendering customer experience thereby elevating your brand.

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To know more click here to get an idea of how it could be a game changer for your tournaments.