Back to blogFour ways to increase customer signups
When we asked multiple business owners what is the single most challenge they face? They say it is being able to retain their current customers, which thereby constitutes to increase in sustained revenue. Customers have a wide variety of choice, they jump ship for as little as 2$. So while it is important to be competitive in terms of price it is also important to use tools and software that helps you know these signs of customer satisfaction early. Especially before they leave you, it will create an opportunity to retain them.
Focus on customer experience
How often we see a new centre opening up in our locality and the initial months they see a lot of walk-ins and sign-ups. The first 2 years are key to any new business, it’s important to build the value and brand in this time. Often centre owners make a mistake of frontloading in terms of freebies & discounts. It’s important to maintain a balance while luring customers. While you will see quick sign-ups with these offers, it is not sustainable. The mistakes most businesses make is they don’t focus on the customer experience. Making it easy for them to use the service provided by the business owner. Make it automated in a way that gives the control and flexibility to the customer. Use technology to provide a better experience, similarly use the same tech to give early signs on which customer you are at a risk of losing. Create a deep impact in their minds that you have a unique offering, loyalty will automatically get generated.
Get the small things right
While most of the business owners have a clear objective to take their business, it is important to solve the small problems. Simple things matter like enabling your customers to experience your branding. The customer should know the status on their subscription/payments, they should get reminders from time to time on payments made/pending, there should be regular communication with the customer on what’s their feedback etc. So as long the customer is engaged, they are happy and a happy customer is a long customer. When customers are happy they always refer new customers.
Have a marketing plan
In today’s world customer is king. In the customer’s mind, it is important to market the product/service within the least amount of time. And given the stiff competition it is important for business to reach the customer before the customer reaches out to a competitor. So it’s imperative that business owners use tools and take advantage of the digital means to market. Run campaigns on your website, apps & social media properties. Make customers to get engaged with your campaigns.
Use technology extensively to brand and scale your business
Technology is the single most smart investment that can change the phase of your business. Any services offered to customers has a shelf life. Similarly, to keep the experience alive and fresh in customers minds it requires technology. Technology eases the customer to do things that would have taken a lot of time and convincing for business owners otherwise. Technology provides the access to your customer without resource dependency. Remember as a business owner, the less time you spend on tactical things the more time you get to do strategic things. Make technology to help in building your brand. Technology is the future, hence invest in the future.
Always remember happy customers refer more customers. When your business has more referrals it’s a direct indication that you are doing something right.
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