Back to blogFour ways to attract more signups to your tournaments
The main reason why tournaments are successful is because of the quality of teams participating in it. Tournament organizers are often faced with a challenge on how to attract the best teams and retain them for their future events. Given the tight margins every unutilised slot hits the bottom line as utilisation and planning is done based on some assumptions. Customers become repeat customers when they are provided a great experience and they see a higher value in participating in these events. At the end of the day you as an organizer should be able to give a superior experience to the teams to attract more of them.
Build your online presence to unlock the power of going digital
When your teams reach out to you, do you lack a digital presence? Is it becoming too much of a friction for them to interact, sign-up and engage with you as an organizer? Are you having to do a lot of back and forth with them?
An ideal way to build your online presence is to have a website and/or apps with your own brand. That way your customers have a digital medium to interact with your company. Often, a static website does not serve the purpose as it just gives information. What you need is something that serves your open problems. A website with booking capability and dynamic content rendering is the solution. It should be your gateway to your business solving the problems of your customers and ironing out the friction between the two.
Keep your players & fans engaged
Teams and players generally prefer regular updates. Proactive communication always creates a good brand image and keeps the business growing. With the evolution of digitalisation it becomes so imperative that the players and followers of the game are kept digitally engaged. They prefer data being available at every point of time and should be accessible by them anytime. All this puts a lot of emphasis on being able to take your tournaments and your offerings to the customer digitally.
Sporfy Sport cloud is a Global leading tournament management software which allows for organizers to create, manage, run and engage using the software. All your tournament woes is completely solved with and end to end platform.
Automate and make more time for growing your business
While in business it is easy to get caught in day to day errands however it is important to devote focussed time to develop it. It’s not easy to build customers, it’s more than a full time activity. Given the quantum of activities that is involved organizers often don’t get enough time to come out of the work pile which accumulates.
Sporfy Sport cloud is a global leader in tournament management software and with the capabilities it makes it very easy for you to adopt and automate all your tasks. With online booking on your website & apps, automated confirmations, transactions & orders, online scoring, realtime match following experience, fan engagement it makes it a perfect solution to your worries.
Elevate your brand by providing unique experiences
As a tournament organizer you will know that the best way to create happy customers and retain them is by providing them a better experience every time. What that does is it creates a deep impact with your customers thereby increasing the loyalty they have towards your company. These are not simple things and it takes a lot to create these lasting experiences.
Sporfy Sport cloud provides all the experiences on your own brand. With a great product and features that create a wholesome experience, it’s the ideal fit to your journey of growth. All these small stitches make it unique thereby elevating your brand.
To know more click here to get an idea of how it could be a game changer for your tournaments.
