Back to blogCreative digital ways to grow your business
Create your brand recall
Loyalty builds when customers get addicted to brands and especially when they get used to it. The best way to retain customers is by building a name for your brand in the customers mind. Now, there are multiple facets to it, right from the first touch point with the customer to the experience you provide to them. The gateway to providing all this can be as simple as a well designed and maintained website & apps. Now, it’s also important to see how a customer’s touch points are smoothed in their journey with you. That’s where digital tools play a role in making that clear and memorable. If smartly chosen your website, apps & digital tools can elevate your brand and create long lasting recall for your brand.
The small things matter
How furious we become when we are about to book a ticket for a show and the website does not respond? It’s like you are at the final step and it crashes! Now, if you think through, it can practically happen. Technology can break-down, we still live when our mobile network is not working, so that’s truly acceptable. However, what makes it worse is the criticality when it breaks down. The same mobile network if it does not work when we need to make an emergency call, is not acceptable. Similarly, in business small things matter. Allowing your customers to book online is a small thing however it changes the world to them as it enables at their convenience and pace. Proving an App & website where they can follow the tournament from wherever they are is another convenience but makes a huge impact when a customer wants to know what is happening in the field from his living room. Knowing when the matches are scheduled and how far is it from your home is a convenience however when provided consistently becomes a necessity. So a digital platform that provides all these surely is a winner to take your customer experience to an all new level.
Engaging with customers is the key
Customers are always looking for new experiences. Though the bar always keeps raising, customers appreciate continuous engagement translating into better experience. They want to know what is happening all the time. Customers don’t appreciate last minute surprises. They also prefer being over communicated at all times and still be in control of the services offered to them. This is where choosing the right platform plays a big role. The platform should make sure it allows you to be in touch with customers in a smart way. It should allow for customers to be able to choose the offerings provided and on the business's own brand. It should automate a lot of mundane tasks thereby simplifying the experience to the business owner. Tools to go digital combined with rich features that keeps the customers engaged and informed at all times. Finally, it should save valuable time of the organizer and provide a great experience to clients.
In all this there is a common thread which you will realise. It’s providing an opportunity to the customer to choose and decide. Once you go digital and with the right platform with the likes of Sporfy it will make life very simple. The website & apps on your own brand allow you to create your brand. The online booking feature with integrated payment gateways creates a wow experience for customers to book for the tournament from anywhere. The tools like realtime scoring, fan engagement, tournament creation, rounds creation, notifications etc. all just add to your experience and save 80% of your time and hassle.
To know more click here to get an idea of how it could be a game changer for your tournaments.
