Back to blogA multi cultural revolution is brewing and all it needs is the right medium of Brand creation
If we follow the media and other social spaces there is a lot of action happening on the previously “not so cool” professions that are taking shape. Music, dance, art, talent shows, theatre plays, standup comedy, there is a huge wave of talents that are at show. And, it has a huge fan following as well. So, there is a big revolution happening in the multi cultural space. Now, it’s a different problem, whether it is getting it’s due credit or not. Though there is a large fan following and interest it lacks a brand creation in the heart of it. With technology this gap can be bridged and a brand can be created.
You are your brand
Brand gets created with association to the people behind it. Music and we think AR Rahman, director and we say Steven Spielberg, bodybuilding and we think Arnold, tabla and we associate Zakhir hussain. So apart from their brand these people also created a brand for the profession/percussion they are associated with. Similarly, for a multi cultural facility the owner/trainers of the facility are their brand. In this digital revolution two out of three people have a smartphone. So to reach an audience quickly and effectively it is possible only digitally. And when reaching digitally, brand building has a wider impact with audience. Digital not only fuels the reach it also creates an ecosystem for the fan following thereby effectively reaching the right audience.
Brand building is a journey and not a destination
This is a common misnomer that business owners make, thinking that their brand creation is a one time exercise. Building a brand takes time, it requires constant effort and tireless perseverance. So, brand building is not like going on a bus and reaching a destination. It’s the constant journey of iterating based on customer tastes and preferences. If we think how shoes got associated with Nike to us and how long did it take? Similarly, it is important for the business owner to have a clear direction in terms of where they want to take the brand. How can they use smart tools and scale their reach to customers. How can they digitally market their brand and create a buzz around their business circles. How they use leads generated from past and current, to promote their brand and business. All this is a constant journey and a right platform can take your business to greater heights in a smarter way.
Choosing the right solution
Digitalisation has become the buzzword. There are many companies who provide websites at very effective costs and try to sell it as a digital solution. Having a website is not going digital, it only means that you have a digital presence. Going digital means that you as a business are providing a digital medium to your customers to engage with you. You provide all those services within your own brand and make it convenient for them to engage and continue the experience with you all digitally. By providing this, you are doing two important things, first you are building a deep loyalty to your brand, with the customer eventually locking them into your web of services. Second, you are removing the human dependency and the friction between the customer and your company by providing everything in the digital medium. So the next time the customer does'nt have to call you/wait for your call. Instead they are enabled to initiate and decide digitally within your own branded digital solution. So in this, choosing the right solution that solves your problem statement is important. Make sure while choosing the solution keeping your customers in mind while giving the same. You are in the business because of your customers hence that should be your deciding factor.
As a small business you are in constant battle with the deep pocketed large companies. What differentiates you versus the other is purely the customer experience you provide to your customers with smart ways to reduce your spend on resources thereby increasing your bottom line.
Sporfy Studio cloud provides all the experiences on your own brand. With a great product and features that create a wholesome experience, it’s the ideal fit to your journey of growth. All these small stitches make it unique thereby elevating your brand.
To know more click here to get an idea of how it could be a game changer for your facility.
