Back to blogWhat is this big hype about software to scale your business
Going digital is the only way to scale a business. This is a well known fact and proof of that are cloud platforms, e-commerce platforms and aggregators. So digitally customer reach can be made better and done at an affordable cost. Now, what is digitalisation? An example, if a customer wants to buy a jeans, he/she will physically go to the store travelling and spending time, including trial to buy the product of their choice. In this example if the same buying can be done with the use of their mobile it is digitalisation. So in a nutshell for the same activity if a user had spent 3 hours versus he spends 10 mins it the result of digitalisation. So digitalisation is directly proportional to saving time and effort thereby elevating the customer experience. This is all possible because of the software that runs the system which allows the customer to buy a product online using their phone. This is the reason large companies who use cloud software products are able to grow at faster and quicker rates versus the original brick and motor companies.
Be part of the revolution
It is clear now that there is a software revolution happening. The users are moving to digital ways of doing things. They prefer convenience over content, time saved over time spent and software over human experience. So either businesses can get onboard and move on with it or they can get left out, when the world is moving forward as a force adopting software. Right from transferring money to buying something there is software involved. Software has become part and parcel of our everyday lives. So it’s important that businesses acknowledge and find the best suited software for their business. The earlier you realise that, the better it will be for your business to flourish. So be part of the revolution and take full advantage to grow your business to greater heights.
Adopt and show patience
It is said that to make an activity a habit it takes 21 days of non stop and continuous effort. Similarly is the software adoption cycle. Initially, it will look like another activity added to your pile of things. Once followed regularly, it will become a practice and slowly a habit. In a survey conducted with 5000 businesses in these domains, it was clear that the customers of their businesses adopted to smarter ways of doing better than businesses adopting it. When analysed it is because businesses always resist the change, users welcome the change. Businesses want to give a better experience to customers without changing past behaviour however behaviour change is a constant thing with customers. So as a business adopting a software keep these parameters in mind before venturing out - Does it solve your problem? Does it make your’s or your customers life easy? Does it elevate your current experience that you are providing to customers? Does it save you time, money or resources? Does it create a brand for your company? If the answer is yes, even for three of the options it’s time your business adopts the software journey.
Making it work
By now it is clear that your business requires software. The next question is how can you make it work for you and your business? Firstly, get onboard to a journey mentally. Having inhibitions before venturing out is a normal thing for all business owners, so stay in that mindset. Secondly, decide which end are you at, either you completely adopt or not adopt at all. It's fine to go back to older ways of doing business but it’s important to give it a 100% before going back on it. Thirdly, get to the thought that it’s going to work. Start feeling positive about the journey of adoption, pass positive signals, keep customers informed on the change and take feedback from customers positively to make it solve loose ends. Lastly, work with the software provider to solve missing ends, it’s a normal journey to raise issues and concerns while product is in operation. So go through the journey completely for a period of 3 months. In this process either you would have made the product better suiting for your business or you would have enough details to say it is not working and what you need to do. Remember, any journey of change takes time but is not unachievable when approached with a positive attitude.
If the above makes sense and you are looking to scale your business Sporfy is the right solution for you.
Sporfy Studio cloud provides all the experiences on your own brand. With a great product and features that create a wholesome experience, it’s the ideal fit to your journey of growth. All these small stitches make it unique thereby elevating your brand.
To know more Click here to get an idea of how it could be a game changer for your business.
